Testimonials

Some of our testimonials, taken from the LinkedIn Profile of our founder Bert Stevens 

Boris Paskalev
Head of Product, AI Code
Anlysis at Snyk

December 5, 2020. Boris 
was a client of Bert's

In 2019 and parts of 2020, I have worked with Bert to help us improve product-market fit and to shift focus and accelerate our growth. Bert helped us set up the right tools and processes to be more data-driven in our Marketing and Product Decisions. We now have a laser-sharp image of what our growth bottlenecks are, so we can quickly act on the most critical/impactful areas. 

He is laser-focused on understanding customer needs and data-driven growth. 

Rapid Growth for B2B SaaS, Without the Guesswork 

We will Double the Revenue Growth Speed of online service by with 100% done-for-you Growth Hacking

Free Growth Bottleneck Audit

Companies our amazing team worked with: 

Our Guaranteed Outcome Promise 

  • We'll help you double the speed your revenues grow at every month
  • You will always know what ideas to focus on or kill in order to hockey stick your revenue.
  • Your team will focus on the 20% of the work that will get you 80% of the results.
  • We’ll dramatically increase your team’s learning speed from months to days.
  • The team will stop wasting precious development time on features that nobody ever uses.
  • You will convert more leads to paying customers.
  • Reduce customer churn
  • Find new market opportunities that will generate new revenues and help further differentiate your company from competitors and make a significant breakthrough in your product.
  • Align your team / departments on your product vision and mission.
  • You'll have the support and accountability you need to help you transition your team into a higher gear.

If you do your part in the process and follow the steps, we guarantee: 

Who Is This Service For? 

  • B2B companies with an online product or service, i.e. a SaaS product, an online marketplace (also B2B2C), a mobile app, or an “offline” service with an online component (i.e. car rental). This program is not for B2C and not for amazon like webshops.
  • We have growth hacks for any Industry. All our ex-founders are adept at very quickly understanding your industry, business model and product. 
  • You have at least 5 paying customers or 200 signups to a free version or trial and 100K in (self) funding.
  • Pricing: We cost far less than a part-time employee, and by using our experience and systems we can deliver far more results.
  • You are under time pressure to increase your growth rate. If you have years to to make all the beginner mistakes we made in the past, this program is not for you.
  • You need accountability for yourself and/or your team to take consistent action to improve your growth rate. You want to learn weekly what’s working and what’s not.
  • You tried several growth approaches before, but they're not giving you any results, or you just want to skip the learning curve.
  • Ideal for technical founders without a Marketing background, who want to hit the ground running.

Free Growth Bottleneck Audit

Work with us for free for 1 or 2 sessions in which we create a Growth Bottleneck Audit for you.  We will:
1) Analyze your current situation, goals and strategic options
2) Analyze your current growth speed and bottlenecks compared to high-growth startups
3) Come up with an action plan to at least double your growth speed
4) Teach you the data-driven growth process that all high-growth B2B startups follow.

If you prefer a short intro call first, that's fine too, just hit the 2nd button. If you have some questions first, hit the button to the right.

Contact Us

Copyright BetterProducts.co

How We Achieve Such Amazing Results, Consistently

Our secret sauce is Growth hacking, or as I like to call it: high frequency experimentation. Instead of using gut feeling and going "all-in" for 3 months on 1 big idea (i.e. content marketing, seo, etc), we do at least 5-10 experiments in that same time period. I think you can guess what results in more learnings and more growth.  

This also means what we do is never the same for any 2 customers. We constantly adjust what we do based on what's working or not.  However multi-channel lead generation is often a big part of our service, i.e. a combination of social selling, outreach, advertising, landing pages, and smart use of many, many tools. For clients with a smaller budget, we focus on just 1 channel, i.e. outreach, but still follow the same process.

Goals of the program 
Figuring out who your ideal buyer(s) are (job title, company type, company size, country, etc). 
Does it resonate more with one niche or another?
Figuring what the 1 line pitch that pulls in buyers.
Find out what marketing channels give you the most leads at the lowest cost (LinkedIn, FB, RM, LL, Google, Search, Gartner, Content, email outreach, email-based targeting, etc).
Figure out a hook to get people on a demo call with you, or sign up for a free trial.
If you are early stage: How to get people to try the platform out and give feedback.

What we do 
We set up & run a Marketing & Sales system for you.
That actually gets people on demo/sales calls with you , or signup for your trial:
We will figure out for you what campaigns, messaging, and targeting works best for you.
We set up the end-to-end funnel. We don't just drive leads, we drive sales (although the actual sales calls remain in your hands of course). We manually answer mails/messages from leads, engage with them and get them onto sales calls with you. We run several experiments in every 2-weeks to growth sprint & improve the numbers of sales you are getting. We create all the content and designs required for landing pages, messages, ads. We setup all the tools for you, and we use quite a few! We'll also integrate with your existing CRM, if if you don't have one, we'll set up Pipedrive properly for you.

Costs 
Contract wise we we work with our clients for a fixed monthly fee, that's just a fraction of hiring an employee or freelancer to do the job. The reason we're able to do so is that we have perfected our systems over the years and are able to get great results quickly.

Book Intro Call

Clay Lehman
President at Firm360

December 1, 2020. Clay 
was a client of Bert's

We signed up for BetterProducts growth program to get our Marketing and Sales process going in the right direction. We have almost immediately seen a 5X increase in weekly sales activity and demos to about 20+ a week. In addition, he has been a very valuable resource and advisor for all kinds of topics and questions that have come up as we go.

Christian Heidemeyer
Psychologist & PSMI

December 15, 2022. Christian 
was a client of Bert's

As one of Bert's customers, he really helped us focus on the right thing regarding our Marketing & Sales efforts. The number of demos we had increased heavily to 20-30 per week when he began to support us. With his experiences in the SaaS world, he also was a great mentor. Keep up the good work! 

Stewart Johnson
CEO at DoorFlow/NetNodes

December 11, 2019. Stewart
was a client of Bert's

Firstly, I wanted to increase our then current 100% YoY growth in a scalable way. BetterProducts impressed me by increasing sales calls by at least 500% via a number of data driven methods. The BetterProducts team have run dozens of experiments and A/B tests to determine the cheapest and most effective way to acquire more customers - we can increase our growth in a defined way by turning the dial as we like. Secondly, I wanted to extract myself from the day to day as my limited time was becoming the biggest bottleneck to growth. BetterProducts proved itself as a true all-round partner.

Free Growth Bottleneck AuditBook Intro CallFree Growth Bottleneck AuditBook Intro CallBook Free Growth Bottleneck Audit

Old Way

High Growth way 

Gut feeling decision making 

Roadmaps / Strategies / big risky bets 

Slow learning 

Inventing the wheel 

Throwing more money at Marketing 

Monthly shifting goals, giving up too soon 

Data driven decision making 

Find out if an idea will work before implementing it 

Learning every week 

Using Proven Best Practices  

Fix funnel bottlenecks first 

One metric that matters, keep digging for the gold. 

Simon Berry
Founder at Fresh Projects

June 28, 2023. Simon 
was a client of Bert's

Our sales journey before partnering with Bert from BetterProducts was a challenging one. We had dabbled with a variety of tactics over the years, with no meaningful results to show for it. 

So we made the switch to Betterproducts and within 6 weeks, we've experienced a massive shift in our sales performance. Bert, with his data-based strategies and deep practical experience, spearheaded a step change in our pipeline: we have managed to 3X the number of demos we undertake each week - all with high quality leads that match our ideal customer profile!