NEW: Work with us for free for 21 days. Apply below to see if you qualify.
4 Month program to double the revenues from your software based online product or service
If you've developed an online B2B product (i.e. SaaS, Marketplace, App, or any service that partly relies on software), you know how hard it can be to grow your revenue. Despite working 60-hour weeks, it just seems to be inching along, while others are growing their customer base year over year with seemingly little effort. It feels like you're stuck and you're just not making serious progress.
There are hundreds of options to grow your product: Add more features, enter into a new niche, go 'enterprise', improve the landing page, etc. But where to focus for hockey stick growth? Maybe you already added many features but nobody is using them?
You want this year to be the best year yet for your business. You want to stop spinning your wheels and get out of the mud. You're not alone. We've all been there. And sometimes we just need a little help to get unstuck.
“The best Marketing in the world
can’t fix a Broken Product”
Why Product Growth is Hard
After working with hundreds of entrepreneurs and product managers, we’ve learned:
1. Most product teams make roadmap decisions based on gut feeling and guessing and lack a crystal clear view of what their customers want.
2. Most Products become too complex trying to please every possible customer and scenario
3. Most Product teams are not quickly learning and iterating, because they're not talking to customers enough (and in the right way) to validate their hypotheses
Causing product growth to be painfully slow.
“Most Product teams lack a crystal clear picture of customer needs”
Gut feeling decision making
Throwing mud at the wall, see if something sticks. “Fail fast”
Not learning and adopting based on what’s working or not
Self invented Discovery / Design / Road map processes
Throwing more money at Marketing
Steering on lagging KPIs (i.e. revenues)
Monthly shifting goals and metrics, giving up too soon
Data driven decision making
Find out if a feature will work before building it
Learning every week, validating hypotheses about user needs and solutions
Using Proven Best Practices and Processes
Focus on new customers
First fix a broken product and funnel
Steering on leading KPIs
One metric that matters, keep digging for the gold.
Focus on both retention and new customers
“Being LEAN doesn’t mean building quicker, but learning quicker at every step of the way”
Accelerate Your Product in 4 Months
This is our field tested approach to Accelerate your Product Growth:
* The contents and length of the program can be customized to your needs and situation.
“Scaling your marketing while your product is leaking customers is like filling a bucket that has a hole”
Bert Stevens, the founder of BetterProducts, worked for many years as Head of Product for many online B2B products, applying all the product strategies from this program.
May 12, 2019, Bert was a client of Boris’
Co-Founder & CEO at DeepCode
(The first AI for software developers)
In the past over half a year, I have worked with Bert to help us improve product-market fit and to shift focus and accelerate our growth. Bert helped us set up the right tools and processes to be more data-driven in our Marketing and Product Decisions. We now have a laser-sharp image of what our growth bottlenecks are, so we can quickly act on the most critical/impactful areas.
The weekly meetings and the mentoring have been invaluable to make strategic decisions, extract key insights and focus our product, marketing and sales efforts in a more data-driven way.
We recently made a change that accidentally dropped our activations by 70%, before working with Bert we wouldn't even have noticed that. Bert also ran LinkedIn outreach campaigns for us that created a lot of engagement and sales calls for us.
He is laser-focused on understanding customer needs and data-driven decision making.
February 7, 2019, Koen was a client of Bert’s
Koen van de Wetering
Specialist in Facebook adverteren, Quizzes, en Landingspagina's
After 2 sessions, my team, and I saw the need of how important DATA is for a SaaS B2B. Offcourse, we did rely on some data points like CPA and LTV, but the main strategies Bert shared with us on both academical and practical level are stunning. After the implementation of his homework, I will definitely share the growth rates :)
May 22, 2018, Dr. Johannes is a client of BetterProducts.co
Dr. Johannes Ripken
Entrepreneur, Founder, CEO at tamanguu | Building a digital assistant tool for networking and relationship management
On our journey developing our innovative business networking tool, I am highly thankful for Bert's valuable, in-depth contributions, feedback, mentoring. Actually, he literally boosted our brains and processes with his input.
One of my employees noted being highly impressed how Bert analysed tamanguu from just a few chats and some information without having met us yet. I am looking forward to our further collaboration!
August 13, 2018, Niklas worked with Bert but at different companies.
Head of Development bei HAUSGOLD | talocasa GmbH
Bert helped us rapidly build and launch a mobile CRM for real estate agents in less than 4 months and grew it from there. I was impressed with his methods for creating a data-driven roadmap and validating the underlying user needs using user interviews, user tests and surveys. Bert created a very user-friendly product by working together closely with designers. We are grateful for Bert's drive and effort in bringing the product to life and taking our initial ideas to the next level.
BetterProducts helped us scale our product which was essential for us selling the business only a few years later.
Peter Geene, CEO Conceb
Companies our amazing team worked with:
If you do your part in the process and follow the steps, we guarantee:
Our Guaranteed Outcome Promise
I struggled with the challenge of growing a Product for years, for my own SaaS startup and for the 10 years I managed products for others. I know what it feels like to be overwhelmed and frustrated when things are not working. And I know how it can lead to stress and even depression.
I spent over 7 years studying Product Success. It's something that I've been fascinated with. I’ve always been fascinated how some companies like Dropbox achieved maximum success with seamingly minimal effort.
I have read dozens of books on Product success, product management, product techniques. I have read hundreds of posts on productivity blogs.
I've tried just about every 'Product system' out there - Agile, LEAN startup, Design Thinking, growth hacking, JTBD, Design Sprints, the 100$ startup, - you name it and I've probably tried it.
All these systems work -- to some degree. But they lacked by only covering a part of product management and conflicting with each other.
Eventually, I created my own system which based on the best ideas out there. It made a huge difference.
(This is the same system that we use in Accelerate).
But there was still something missing.
And I didn't realize what it was until I started basing all my decisions on hard data and focussed on learning and iterating even quicker. I still used my product system, but now it runs on steroids.
And that's when things really took off.
I learned two important things from that experience:
It's about the processes and about the principle behind it of learning quicker and outpacing the competition.
“This KPI Dashboard and Weekly Meeting keeps Everyone Focussed On What Their Goal Is”
Who is this program for?
Please fill the form below and we'll show you how you can apply to work with us for free for 21 days, no strings attached. Apply now to find out if you're a good fit.
During these 21 days you'll learn:
1) All the techniques we successfully applied at many startups to accelerate their growth
2) Common pitfalls first-time founders make that puts a brake on their growth
3) Our personalized advice on what to focus on to unlock exponential growth
Try us out for 21 Days for free - Apply Now & See If You Qualify