01 Packed Sales Calendar
Qualified sales calls without hiring sales reps. We find the right buyers, write the emails, handle every reply and put the demos in your calendar. You only pay when calls land in your calendar.
See the Packed Sales Calendar
20 years of B2B marketing, sales and software development
Grow Your B2B Company Faster, With the Team You Already Have
Betterproducts offers B2B marketing services and AI agent and software development services that take the repeat work off your marketing, sales and operations teams. More customers come in, and your team has the time to serve them.
30 minutes with Bert Stevens. You tell us where you want to grow, and we name the service that fits.
- Firm360 grew from zero to $4M+ annual recurring revenue in 36 months
- 400+ demos booked for Fresh Projects, and 300+ for OpusFlow
- Led product and marketing at Deepcode, the AI code-review start-up acquired by Snyk
Betterproducts in Numbers
- 20 YearsExperience
- 200+Customers
- 400+AI Agents Built
- 8,000+Calls Booked
- $25M+Revenue Added
Two Ways We Help You Grow Faster
We help you win more customers, and we take the repeat work off your team so it has the time to serve them. Each service below has its own page.
B2B Marketing & Sales Services
More qualified sales calls, and more of them turned into deals.
02 Follow-Up and Reactivation
Every deal that went quiet gets a follow-up. Each morning your reps get a draft email for every stalled deal, written from the last call and the email history, and one reply approves it.
See Follow-Up and Reactivation03 Sales Admin Done by AI
A brief before every call, then the CRM fields, tasks and follow-up email after it. Your reps read, approve and spend the saved hours on calls.
See Sales Admin Done by AIAI Agent and Software Development Services
For 20 years we have realised custom IT solutions for B2B companies of every size, from start-ups of 10 people to platforms such as Commercetools and Next Matter.
We judge every solution by its business result, such as hours saved, deals closed or projects delivered on time, and we build it to a high technical standard.
We have automated processes from marketing to sales and from operations to finance, and we specialise in B2B marketing, sales, back-office and client delivery processes.
AI agents that take the repeat work off your team, built and run in the tools you already use. We build every agent ourselves, and we run our own company on them.
04 Project Operations From Contract to Handover
Every signed contract starts the same chain: documents chased, tasks created, approvals watched and the handover pack built. Your team handles the exceptions.
See Project Operations05 One AI Platform for Your Whole Company
The whole team creates and trains company agents together, on the AI plans you already pay for, with no monthly platform fee.
See the AI Platform06 Done-for-You AI Agents
Tell us one process your team repeats every week. We build the agent, run it in your own accounts and improve it every month.
See Done-for-You AI AgentsB2B Marketing & Sales Expertise
We have worked in B2B marketing and sales for 20 years, for companies in Europe and the US such as Firm360, Fresh Projects, OpusFlow, CogMotion and DoorFlow.
We offer that experience in two ways: as fully done-for-you services, where we run the work and you get the booked calls, and as AI agents and automations that we build for your marketing and sales team.
- We test outbound email, ads and LinkedIn side by side, and put your budget in the channel that books the most sales calls.
- We set up the sales process from the first email to the signed deal, including the CRM, the follow-ups and the proposal.
- We set pricing, positioning and the offer with you before a campaign starts.
- We build the same experience into AI agents: a brief before every sales call, a follow-up drafted from the last call, and CRM fields filled after it.
How Every Service Starts
Intro Call, 30 Minutes
You tell us where you want to grow, and we name the service that fits.
A Free Start
For AI agents, a free working demo in your own systems within 48 hours. For the Packed Sales Calendar, you only pay when calls land in your calendar.
Live in Your Tools
We set it up in the CRM, email and calendar you already use, and your team approves what matters.
Reviewed With You Every Month
We review the results with you and improve the campaigns and the agents.
What Our Clients Say
Some of our testimonials, taken from the LinkedIn profile of our founder Bert Stevens.
5Xweekly demos, to 20+ a week
We signed up for BetterProducts growth program to get our Marketing and Sales process going in the right direction. We have almost immediately seen a 5X increase in weekly sales activity and demos to about 20+ a week. In addition, he has been a very valuable resource and advisor for all kinds of topics and questions that have come up as we go.
Clay LehmanPresident at Firm360
+500%sales calls, on top of 100% growth
BetterProducts impressed me by increasing sales calls by at least 500% via a number of data driven methods. … I wanted to extract myself from the day to day as my limited time was becoming the biggest bottleneck to growth. BetterProducts proved itself as a true all-round partner.
Stewart JohnsonCEO at DoorFlow/NetNodes
3Xdemos a week, within 6 weeks
Our sales journey before partnering with Bert from BetterProducts was a challenging one. We had dabbled with a variety of tactics over the years, with no meaningful results to show for it. So we made the switch to Betterproducts and within 6 weeks, we've experienced a massive shift in our sales performance. Bert, with his data-based strategies and deep practical experience, spearheaded a step change in our pipeline: we have managed to 3X the number of demos we undertake each week - all with high quality leads that match our ideal customer profile!
Simon BerryFounder at Fresh Projects
10 meetings a weekfrom zero within weeks
Bert jumped in and got our outbound sales engine running from scratch. Within weeks we went from zero to up to 10 meetings booked per week. What stood out to me was the amount of positive feedback we got every day, because of the creative emails Bert created. He's hands-on, fast, and knows what works in B2B SaaS. If you need someone to build your pipeline, Bert's your guy.
Sander de VriesCEO at CogMotion
Bring your sales numbers and one process your team repeats every week.
Book a 30-minute intro callWho You Work With
Bert Stevens, founder of Betterproducts, with offices in New York, London and Berlin.
Bert has worked in B2B marketing, sales and software development since 2006, and founded Betterproducts in 2017. He holds an MSc in Computer Science and Business, takes every intro call and builds the agents himself.
Questions Before the Call
Which Service Fits Us?
For more sales calls, start with the Packed Sales Calendar. To turn more calls into deals, start with follow-ups or sales admin done by AI. To give your operations team time back, start with one AI agent.
Do We Need New Tools or an IT Project?
No. We work in the CRM, email, calendar and other tools you already use, and you approve every connection.
How Fast Do We See Results?
AI agents start with a working demo in your own systems within 48 hours. With outbound, CogMotion went from zero to up to 10 meetings a week within weeks.
How Do We Pay?
Each service page shows how you pay.
With the Packed Sales Calendar you only pay when calls land in your calendar.
For AI agents you pay a one-time setup fee, plus a small monthly usage fee where we run the agent for you. No subscription fees, you own the solution.
Where Does Our Data Stay?
In your own accounts. Agents work behind your team's sign-in, and nothing goes to a customer or a third party without your team's click.
Grow Your B2B Company Faster, With the Team You Already Have
A 30-minute video call with Bert Stevens. You leave with the service that fits and the first step.
- No slides
- Bring your sales numbers and the work that repeats every week
- Ask about marketing, sales and AI agents in the same call